Kevin is very excited. His boss has asked him to go to a big sales conference. You remember that Kevin has written a paper for his company about the market for cat food. One of the top people in his company has seen the paper and likes it. The top person does not actually understand the paper. That is because top people only understand big things like international finance, and where shall we play golf next weekend. But the top person said to himself, "This Kevin obviously understands all about cat food. He must come to the sales conference."
So Kevin makes plans to go to the sales conference. The conference takes place in an executive hotel near Heathrow airport in London. This hotel is possibly the least attractive place in England. And it is expensive. But the sales conference has always been held there, every year since 1998, so it has become a tradition.
Kevin decides to travel to the conference on the train. Other people come to the conference in their cars. The people from America and Germany come on the plane to Heathrow airport. Other people come on a bus, or on the underground, or in a taxi. The director responsible for the company’s environmental policy comes on her bicycle.